London is one of Europe's most dynamic cities, offering an intoxicating mix of history, culture, world-class attractions, and modern energy that makes every visit memorable.
From the Gothic grandeur of Westminster Abbey to the neon-lit streets of Shoreditch, from centuries-old pubs to cutting-edge contemporary art galleries, London is a city that rewards curiosity. With efficient public transport connecting every corner of the capital, you can pack an incredible amount into a short stay, or slow down and savor the city's quieter moments in its parks, markets, and hidden neighborhoods.
If you're preparing for a cruise or wrapping up an unforgettable voyage, let this guide help you make the most of your time in one of the world's greatest cities. Whether you have a few hours or a few days, London promises experiences that will enrich your journey and leave you planning your next visit before you've even left.
Best Outdoor Activities in London
London's outdoor spaces offer a refreshing counterbalance to its bustling streets. From sprawling royal parks to vibrant food markets and scenic riverside walks, the city invites you to explore at your own pace.
1. Stroll Through Hyde Park and Kensington Gardens
At 350 acres, Hyde Park is one of London's largest and most beloved green spaces. The Serpentine Lake sits at its heart, offering paddle boat rentals and a picturesque setting for photos. Adjacent Kensington Gardens feels more intimate and manicured. Key attractions include:
- Princess Diana Memorial Fountain: A serene water feature commemorating the late Princess
- The Albert Memorial: Victorian Gothic monument to Prince Albert
- Kensington Palace: Official residence of the Prince and Princess of Wales, open for tours
- Serpentine Gallery: Free contemporary art exhibitions in a beautiful setting
Early mornings offer the most serene experience, especially if you're trying to beat jet lag. After your walk, explore the upscale shops of Kensington High Street or visit the Natural History Museum, just a 10-minute walk away.
2. Explore Borough Market
Tucked beneath railway arches near London Bridge, Borough Market has been feeding Londoners since the 13th century. The market buzzes with energy as chefs, locals, and tourists sample everything from chorizo sandwiches to Ethiopian coffee. Must-try items include:
- Grilled cheese sandwiches from Kappacasein: Legendary gooey perfection
- Fresh oysters: Shucked to order and served with lemon
- Artisan British cheeses: Sample before you buy
- Handmade pastries and baked goods: Still warm from the oven
- Fish and chips: Some of London's best, crispy and fresh
The market is open Monday through Saturday, but Thursday through Saturday offers the full experience. Arrive early to avoid midday crowds. Walk along the Thames Path afterward for views of Tower Bridge.
3. Walk Along the Thames Path
The Thames Path offers constantly shifting views of London's most iconic landmarks. Start at Westminster and head east toward Tower Bridge, passing the London Eye, Southbank Centre, Tate Modern, Shakespeare's Globe, and HMS Belfast. The South Bank pulses with life—street performers, book markets, pop-up food stalls, and open-air art installations. As evening falls, landmarks illuminate against the night sky.
The walk from Westminster to Tower Bridge takes about 90 minutes at a leisurely pace. Comfortable shoes are essential, and there are plenty of riverside pubs where you can stop for refreshments.
4. Discover Covent Garden
Covent Garden is where London's shopping, dining, and entertainment scenes converge. The cobblestone piazza has been a gathering place since the 1600s, and today it's home to street performers, boutique shops, and the historic Apple Market with handmade crafts and antiques. The surrounding streets are filled with independent boutiques and cafés.
Visit on a weekday morning for a quieter experience, or embrace weekend buzz when the piazza is liveliest. Don't miss the side streets—Neal's Yard is a hidden courtyard filled with colorful buildings and organic cafés. The Royal Opera House is just steps away.
Iconic London Landmarks to Visit
1. The Tower of London
The Tower of London has stood guard over the city for nearly 1,000 years. Originally built by William the Conqueror in 1066, this fortress has served as royal palace, prison, armory, and execution site. Today it houses the Crown Jewels. Highlights include:
- The Crown Jewels: Dazzling royal regalia including coronation crowns and scepters
- The White Tower: The fortress's oldest building with royal armor displays
- Tower Green: Site of private executions including Anne Boleyn
- Medieval Palace: Recreated royal chambers from the 13th century
Book timed entry tickets online to skip queues. Arrive at 9 a.m. for a more intimate experience. Allow at least 2-3 hours to explore. Tower Bridge is just a short walk away.
2. Buckingham Palace and Changing of the Guard
Buckingham Palace is the official London residence of the British monarch. During summer months (late July through September), visitors can tour the State Rooms. The Changing of the Guard ceremony takes place in the palace forecourt, typically at 11 a.m. on Mondays, Wednesdays, Fridays, and Sundays.
Arrive at least 45 minutes early to secure a good viewing spot. Check the official schedule online, as ceremonies are occasionally canceled. St. James's Park is just across the road.
3. Big Ben and the Houses of Parliament
Big Ben—technically the name of the bell inside the iconic clock tower—is one of London's most photographed landmarks. The tower is officially called the Elizabeth Tower. The Houses of Parliament sit along the Thames in stunning Gothic Revival architecture.
The best photo opportunities are from Westminster Bridge or the South Bank. Visit at sunset when golden light illuminates the stonework, or after dark when the building is beautifully lit. Westminster Abbey is just a short walk away.
4. The British Museum
The British Museum houses a collection spanning two million years of human history. From the Rosetta Stone and Egyptian mummies to the Parthenon Marbles and Samurai armor, the museum offers an unparalleled journey through civilizations. The Great Court with its stunning glass roof is itself a masterpiece. Best of all? Admission is completely free.
The museum is enormous, so focus on key galleries—Egyptian, Greek, and Mesopotamian collections are highlights. Arrive at 10 a.m. to avoid crowds. The museum is surrounded by Bloomsbury, a literary neighborhood filled with independent bookshops and cafés.
5. The London Eye
The London Eye offers unparalleled views of the city. This 443-foot observation wheel takes 30 minutes to complete one rotation, providing a slow panorama of London's skyline. On clear days, you can see up to 25 miles in every direction.
Book fast-track tickets online to skip queues. Visit at sunset for dramatic views. The South Bank is packed with attractions including the Southbank Centre and riverside pubs.
Museums & Cultural Sites to Visit
1. The National Gallery
Overlooking Trafalgar Square, the National Gallery houses over 2,300 paintings spanning seven centuries, including works by Leonardo da Vinci, Van Gogh, Monet, Rembrandt, and Turner. Admission is free.
Start with the Sainsbury Wing for early Renaissance masterpieces, then move chronologically through the main galleries. Trafalgar Square itself is a lively public space, and the National Portrait Gallery is adjacent.
2. Tate Modern
Housed in a converted power station on the South Bank, Tate Modern is Britain's national museum of modern and contemporary art. The permanent collection is free. The Turbine Hall hosts large-scale installations. The viewing platform on Level 10 offers stunning views of St. Paul's Cathedral.
Visit on a weekday for a more contemplative experience. Cross the Millennium Bridge to reach St. Paul's Cathedral.
3. Natural History Museum
The Natural History Museum features a soaring central hall with a blue whale skeleton suspended from the ceiling. The dinosaur galleries remain perennially popular. The museum covers everything from gemstones to human evolution. Admission is free.
Arrive early or visit later in the afternoon to avoid crowds. The Victoria and Albert Museum and Science Museum are both on the same block.
4. Shakespeare's Globe Theatre
Shakespeare's Globe is a faithful reconstruction of the original Elizabethan playhouse. The theatre offers guided tours and live performances from May through October. Standing tickets ("groundlings") offer an authentic experience.
Book performances well in advance. Borough Market and Tate Modern are within walking distance.
Historic Neighborhoods to Explore
1. Westminster and Whitehall
Westminster is the political heart of London. Whitehall runs from Trafalgar Square to Parliament Square, lined with government buildings and monuments. Along the way you'll pass Downing Street, the Cenotaph war memorial, and Horse Guards Parade.
Walking tours from Trafalgar Square to Parliament take about 30 minutes. You can detour to visit the Churchill War Rooms.
2. Notting Hill
Notting Hill is famous for pastel-colored townhouses, independent boutiques, and Portobello Road Market. On Saturdays, Portobello Road transforms into a bustling antiques market. The neighborhood's side streets reveal hidden mews and flower-draped doorways.
Visit Saturday morning for the full market experience. Weekdays offer quieter browsing. Holland Park is a short walk away.
3. Shoreditch
Shoreditch is East London's creative heartbeat—a former industrial district transformed into a hub for street art and vintage fashion. Brick walls serve as canvases for internationally renowned street artists, including Banksy.
Brick Lane is famous for curry houses, 24-hour bagel shops, and Sunday market with vintage clothing. The area comes alive in the evenings, especially on weekends. Spitalfields Market offers more upscale shopping nearby.
4. Camden Town
Camden Town is where London's alternative scene thrives. Camden Market is a sprawling complex selling vintage fashion, handmade jewelry, and international street food. The Regent's Canal runs through Camden—walk its towpath to Little Venice.
Camden Market is open daily, but weekends are busiest. Regent's Park and Primrose Hill are just south.
Explore in London's Culinary Scene
Must-Try British Dishes
- Fish and Chips: Crispy battered fish with thick-cut chips, best enjoyed with mushy peas and tartar sauce. Try Poppies in Spitalfields or The Golden Hind in Marylebone.
- Full English Breakfast: Hearty morning meal featuring eggs, bacon, sausages, baked beans, grilled tomatoes, mushrooms, and toast. The Wolseley near Piccadilly serves an elegant version.
- Sunday Roast: Traditional meal of roasted meat with Yorkshire pudding, roasted vegetables, and gravy. Book ahead at pubs like The Harwood Arms.
- Afternoon Tea: Scones with clotted cream and jam, finger sandwiches, and delicate pastries served with tea, available at The Ritz, Fortnum & Mason, and Sketch.
Best Food Markets
- Borough Market remains the gold standard, with artisan producers and street food vendors under Victorian railway arches. The buzzing atmosphere and quality offerings make it a must-visit.
- Old Spitalfields Market offers international street food alongside independent shops and vintage fashion. Open daily, with biggest selection on weekends. The covered setting is perfect for rainy days.
- Maltby Street Market provides intimate, locals-focused atmosphere with street food and craft beer tucked under railway arches in Bermondsey. Saturday is the main day.
- Most markets accept cards, but having cash is useful. Weekday visits are less crowded.
Afternoon Tea Experiences
Afternoon tea is a London institution involving finger sandwiches, freshly baked scones, and delicate pastries, all accompanied by pots of tea. Top venues include:
- The Ritz: Most opulent experience with live piano music and formal dress code. Book months in advance.
- Fortnum & Mason: Relaxed but refined atmosphere on Piccadilly, with excellent tea selections and beautiful presentation.
- Sketch: Quirky, Instagram-worthy experience in rooms designed by contemporary artists, including the famous pink Gallery room.
Reservations are essential. Afternoon tea is typically served from 12:30 to 4:30 p.m. Dress smartly. Come hungry—portions are substantial.
Diverse Dining Districts
Soho is packed with restaurants representing global cuisines. The neighborhood buzzes late into the evening.
- Covent Garden offers a mix of restaurants with plenty of pre-theatre dining options.
- Shoreditch leads London's trendy food scene with innovative restaurants and craft cocktail bars.
- Brick Lane is London's curry corridor with dozens of Indian and Bangladeshi restaurants, plus 24-hour bagel shops.
Nightlife & Entertainment in London
1. West End Theatre Shows
London's West End rivals Broadway. From long-running musicals like 'The Phantom of the Opera' to cutting-edge new plays, there's always something spectacular on stage. The theatre district centers around Covent Garden, Soho, and Leicester Square.
Book tickets in advance through official theatre websites. For last-minute deals, visit the TKTS booth in Leicester Square for same-day discounted tickets. Arrive 20 minutes before curtain time.
2. Rooftop Bars with Skyline Views
London's rooftop bars offer stunning views alongside creative cocktails:
- Sky Garden at 20 Fenchurch Street offers London's highest public garden with 360-degree views. Entry is free but must be booked in advance. Three bars and restaurants with floor-to-ceiling windows.
- Madison sits atop One New Change with spectacular St. Paul's Cathedral views. The rooftop terrace is magical at sunset.
- Radio Rooftop at ME London provides Thames views and glamorous atmosphere with DJs on weekends.
- Book reservations for weekend evenings. Some venues have smart casual dress codes. Arrive before sunset to watch the city transform.
3. Traditional Pubs
London's historic pubs offer atmospheric settings for an evening pint:
- Ye Olde Cheshire Cheese on Fleet Street dates to 1667 with sawdust floors, low ceilings, and cozy snugs where literary figures like Charles Dickens once gathered.
- The Churchill Arms in Kensington is famous for its flower-covered exterior. The pub interior is crammed with Churchill memorabilia and Christmas decorations year-round.
- The Mayflower in Rotherhithe sits on the Thames with a terrace hanging over the water, named after the ship that carried the Pilgrims to America.
Pro Tip: Order at the bar, pay when you order, and tip by saying "and one for yourself" to the bartender. Most pubs serve food, often excellent value.
4. Live Music Venues
Ronnie Scott's Jazz Club in Soho has been the UK's premier jazz venue since 1959. Book ahead for dinner and a show.
The O2 Arena in Greenwich hosts major international acts.
Royal Albert Hall is an iconic Victorian venue hosting classical concerts, ballet, rock shows, and film screenings with live orchestras.
For emerging artists, venues in Camden (The Roundhouse, KOKO) and Shoreditch offer intimate experiences.
Shopping in London
1. Oxford Street and Regent Street
Oxford Street is Europe's busiest shopping street. Selfridges anchors the western end with iconic yellow façade. Regent Street curves south with more elegant shopping—Liberty, Hamleys, and Apple's flagship UK store.
Oxford Street is extremely crowded, especially weekends. Visit weekday mornings. Many stores offer tax-free shopping for international visitors. Carnaby Street offers independent boutiques nearby.
2. Harrods and Knightsbridge
Harrods is London's most famous department store, an opulent palace of retail. The Egyptian Hall and food halls are worth visiting even if you're not shopping. Knightsbridge is London's luxury shopping district.
Pro Tip: Harrods has a dress code—no shorts or flip-flops. The food halls make excellent spots for gift shopping. Hyde Park is across the road.
3. Portobello Road and Antique Markets
Portobello Road Market in Notting Hill is London's most famous antiques market every Saturday. The market stretches nearly a mile, with antiques concentrated at the Notting Hill end.
Arrive early Saturday (by 9 a.m.) to beat crowds. Bring cash for easier bargaining. Weekdays offer quieter browsing in permanent antique shops. Notting Hill's side streets are perfect for wandering.
4. Independent Boutiques in Covent Garden
The streets around Seven Dials and Neal's Yard offer independent boutiques selling British-designed fashion, handmade jewelry, and artisan cosmetics. The Apple Market features handmade crafts most days, with antiques on Mondays.
Explore side streets off the main piazza for interesting independent shops. Neal's Yard is particularly photogenic.
Day Trips from London
1. Windsor Castle
Windsor Castle is the oldest and largest occupied castle in the world, serving as an official residence for over 900 years. Highlights include:
- State Apartments: Opulent rooms with works from the Royal Collection
- St. George's Chapel: Gothic architecture and royal burial site
- Queen Mary's Dolls' House: Extraordinarily detailed miniature palace
- The Changing of the Guard: Tuesdays, Thursdays, and Saturdays at 11 a.m.
- Windsor Great Park: Beautiful grounds perfect for walks
Trains from London Waterloo or Paddington reach Windsor in under an hour. Book tickets online. Allow 2-3 hours. Audio guides included. The town of Windsor has riverside walks and tea rooms.
2. Stonehenge and Bath
Stonehenge, the 5,000-year-old stone circle, remains one of the world's most enigmatic monuments. The visitor center provides context while an audio guide accompanies you to the stones.
Bath, a UNESCO World Heritage city, showcases Georgian architecture and ancient Roman Baths. Key attractions include:
- The Roman Baths: Sacred spring and remarkably intact bath house
- Royal Crescent: Sweeping curve of 30 Georgian townhouses
- The Circus: Circular street of elegant townhouses
- Thermae Bath Spa: Modern spa with naturally heated spring water
- Pulteney Bridge: One of only four bridges in the world with shops across its span
This trip works best as an organized tour or with rental car. If using trains, focus on Bath alone (90 minutes from London Paddington). The Roman Baths get crowded mid-afternoon—arrive early or after 4 p.m.
3. Oxford or Cambridge
Oxford's highlights include:
- The Bodleian Library: One of Europe's oldest libraries
- Christ Church College: Inspired Harry Potter's Hogwarts
- Radcliffe Camera: Stunning 18th-century library building
- Bridge of Sighs: Beautifully ornate connection between Hertford College buildings
- Punting on the River Cherwell: Classic Oxford experience
Cambridge must-sees include:
- King's College Chapel: Masterpiece of Perpendicular Gothic architecture
- Trinity College: Great Court among the world's most beautiful college courtyards
- The Backs: Picturesque area where colleges back onto the River Cam
- Mathematical Bridge: Fascinating wooden structure built without bolts
- Punting on the Cam: Cambridge tradition with student guides
Trains reach Oxford in an hour from Paddington, Cambridge in 45 minutes from King's Cross. Many colleges charge admission (£5-10). Walking tours provide best insights.
Cruise-Ready Tips for Travelers
1. Getting to/from Southampton
Southampton is about 80 miles southwest of London. Transportation options include:
- Train: Direct trains from London Waterloo to Southampton Central take approximately 90 minutes. From Southampton Central, short taxi ride to cruise terminals. Book tickets in advance for best fares.
- Coach Services: National Express offers direct service. Cheaper than trains but takes 2-3 hours depending on traffic.
- Private Transfers: Door-to-door service from London hotels to Southampton terminals. Most convenient but most expensive.
- Driving: M3 motorway connects London to Southampton in about 90 minutes. Parking at terminals can be expensive for multi-week cruises.
2. Things to Do Before Your Cruise
If spending your final morning in London, choose activities near major train stations:
- Grab breakfast at a café in Covent Garden
- Take a sunrise walk along the Thames for final photos
- Visit a nearby museum if you have a few hours
- Browse Borough Market for British treats to take onboard
Always allow 3-4 hours from central London to reach Southampton and board your ship. Most cruise lines recommend arriving by 1-2 p.m. for afternoon departures.
3. Luggage Storage Options
- Major Train Stations: King's Cross, Paddington, Victoria, and Waterloo have left luggage facilities charging around £10-15 per bag per day.
- Third-Party Services: Bounce and LuggageHero partner with local businesses to offer luggage storage. Book online. Prices typically £5-8 per bag per day.
- Hotel Services: Many hotels offer luggage storage for a small fee, even if you're not staying there. Call ahead to confirm.
Hidden Gems & Local Favorites
1. Little Venice
Where the Regent's Canal meets the Grand Union Canal, Little Venice is a tranquil waterside neighborhood. Tree-lined canals are dotted with colorful narrowboats, some converted into floating cafés. The Regent's Canal towpath offers peaceful walks. On weekends, narrowboat tours cruise through London's hidden waterways.
2. God's Own Junkyard
Tucked in an industrial estate in Walthamstow, God's Own Junkyard is a neon art gallery crammed with vintage neon signs,movie props, and glowing installations. It's a photographer's paradise and completely free. The on-site café, Rolling Scones, serves coffee and cakes surrounded by flickering neon.
3. Columbia Road Flower Market
Every Sunday morning, Columbia Road transforms into one of London's most charming markets. The narrow Victorian street fills with flower stalls while vendors call out deals. Independent shops sell vintage homewares and artisan baked goods. Arrive early (before 10 a.m.) to beat crowds.
4. Leadenhall Market
Hidden in the financial district, Leadenhall Market is a stunning Victorian covered market with ornate painted ceilings. Built in the 14th century and beautifully restored, it's one of London's most photogenic spots—Harry Potter fans will recognize it as Diagon Alley inspiration.
The market houses boutique shops, wine bars, and lunchtime eateries. Visit early morning or weekends when it's quieter.
Why London Should Be on Your Cruise Itinerary
London isn't just a stopover, it's a destination that rewards every moment you spend exploring it. From the Tower of London's 1,000 years of history to Shoreditch's cutting-edge street art, from afternoon tea at Fortnum & Mason to curry on Brick Lane, the city offers an extraordinary range of experiences.
With attractions open early and late, you can pack in experiences right until departure. So before you set sail from Southampton or after you've returned from your adventures at sea, give yourself the gift of time in one of the world's greatest cities. London's blend of history, culture, innovation, and energy promises to make your cruise journey even more memorable.
Ready to explore London before or after your cruise? Browse cruises departing from Southampton and start planning your adventure with CruiseDirect.
